Research
Every piece starts with looking closer.
System Overview
INSIDE THE LAB
Where the system behind SHIFT LAB becomes visible.
THE METHOD
PROPORTION
Shape, weight and detail are tested together.
Experience
The product, packaging and story are treated as one complete system.
The System
Each record opens a part of the system.01 / Process
Process Record
System / Process
From thought to form.
Before a piece exists, the direction is built.
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Process is the first layer of every piece. Ideas are collected, tested and shaped until the direction is clear.
- 01ObservationNotes, references and first directions are collected.
- 02TestingShape, proportion and use are tested together.
- 03DIRECTIONThe final path is kept when the piece becomes clear.
Ref. 01 / First sketch
The earliest direction before the product existed.
02 / Archive
Archive Record
System / Archive
Referencesbecome language.
The archive keeps what should not be lost.
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Archive is where visual direction is kept. Images, objects and notes are collected to understand what belongs to the world of SHIFT LAB.
- 01REFERENCEImages, objects and details are collected.
- 02SELECTIONOnly the references that still feel relevant stay.
- 03LANGUAGEThe archive becomes a base for future pieces.
Ref. 01 / Reference
The first material collected for the archive.
03 / Materials
Material Record
System / Materials
Weight texture feel.
Material decides how a piece moves, falls and feels.
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Materials are tested by touch, weight and movement. The fabric has to support the shape before it becomes part of the piece.
- 01TOUCHThe first decision starts by hand.The first decision starts by hand.
- 02WEIGHTThe fabric is tested for fall and structure.
- 03FEELThe final material has to match the piece.
Ref. 01 / TEXTURE
The surface shows how the material behaves.
04 / Development
Development Record
System / Development
From sample to final.
The piece is tested, adjusted and finished step by step.
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Development is where the idea becomes real. Fit, proportion and details are adjusted until the piece works as a finished product.
- 01PrototypeThe first version shows what needs to change.
- 02FITTINGShape and proportion are checked on the body.
- 03Final Formhe piece is finished when everything works together.
Ref. 01 / Prototype record
The earliest direction before the product existed.
05 / Packaging
Packaging Record
System / Packaging
The final layer.
The experience begins before the piece is worn.
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Packaging is part of the product. Every layer is designed to carry the story further from the first touch to the final piece.
- 01LAYEREach element has its place in the experience.
- 02STORYThe packaging carries the world behind the piece.
- 03ARRIVALThe first moment should already feel considered.
Ref. 01 / LAYER
The first layer sets the tone before the piece is seen.
Documentation
View All Notes
Material observation
A note from the material search.
Form study
A first study before the piece is final.
Form Study
Product Development
